You’ve got to hand it to Martin Norman. Years from now, when he’s telling his grandkids how the family business got started, he can truthfully say, “Well, everyone else was running one way so I ran the other way.” It was March 2021 when he opened the doors to his souvenir shop in downtown Salt Lake, selling fridge magnets, key chains, T-shirts, hoodies, salt water taffy, honey, and other made-in-Utah merch.