The Euro 2024 in Germany this summer will be the most commercially successful Euros, according to UEFA Events CEO Martin Kallen. "Our goal is to generate over €2.4 billion ($2.6 billion) in revenue. We will achieve that," on Thursday at the Spobis sports business congress in Hamburg. With the exception of two or three smaller Asian countries, the broadcasting rights are sold out. "We are in all major countries," Kallen said. He added that he's very satisfied with Germany as a tournament organize
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