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The Euro 2024 in Germany this summer will be the most commercially successful Euros, according to UEFA Events CEO Martin Kallen. "Our goal is to generate over €2.4 billion ($2.6 billion) in revenue. We will achieve that," on Thursday at the Spobis sports business congress in Hamburg. With the exception of two or three smaller Asian countries, the broadcasting rights are sold out. "We are in all major countries," Kallen said. He added that he's very satisfied with Germany as a tournament organize ....
UEFA.com is the official site of UEFA, the Union of European Football Associations, and the governing body of football in Europe. UEFA works to promote, protect and develop European football across its 55 member associations and organises some of the world’s most famous football competitions, including the UEFA Champions League, UEFA Women’s Champions League, the UEFA Europa League, UEFA EURO and many more. The site features the latest European football news, goals, an extensive archive of video and stats, as well as insights into how the organisation works, including information on financial fair play, how UEFA supports grassroots football and the UEFA HatTrick funding scheme. ....