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the rest, of course, is history. the i believe pod hit the market one year later, in 2001. and that product is called ipod. imac, ibook, ipod. ipad and its offspring, the iphone, elegant disrupters. elegant because of design, and disrupters because it took existing technologies, music players and telephones and widely reimagined what they did and how they worked. behind both inventions? tony fedell. fedell eventually left apple to create new devices, starting with, of all things, a thermostat, an apple-like reinterpretation of a common device, an elegant disruption. tony fedell who led the team responsible for the first 18 generations responsible for the i believe pod. joined by martin giles. lots to talk about. i m struck by the video of steve johns in 2001, saying ipod, and it s dead silent. a different time. not a crowd of fans. apple a much different company today. and a very small announcement. apple, maybe 400, 500 people. how much can the word ipod ....