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Emma Ashby
Emma Ashby has joined Summit as a paid media consultant to support the performance marketing company’s paid social proposition expansion in 2021.
Ashby most recently set up the programmatic and paid social team at Epiphany and has led media and digital campaigns for 18 years on a variety of brands, including Yorkshire Water, Nyetimber, Pandora, Stokke, DFS, ScS, Dream Beds, Jacuzzi UK, Thomas Sanderson, mobiles.co.uk, Waterstones and TK Maxx.
January 22nd 2021 11:06
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At Econsultancy Live, Summit’s Martin Corcoran and Rebecca Wilkes explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully.
What exactly does “digital transformation” mean? Despite years of the term being bandied about and businesses pouring time, resources and planning into their transformations – particularly over the last 10 months – it’s a term that many would still struggle to define exactly. What should digital transformation look like for any given business?
In a presentation at Econsultancy Live 2020, ‘What brands really mean when they talk about ‘digital transformation’’, Summit Managing Director Martin Corcoran observed that, “In the news, a digital transformation seems to be … getting rid of your stores and your staff and your fixed costs and hiring people with either ‘digital’ or ‘tr