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What Ad Agency Bosses Are Doing To Make The Pitch Process Less Stressful

Pitching levies a heavy toll on advertising workers, but it’s integral to the agency business model. We ask bosses from the US and UK how they alleviate pressure on their teams.

United kingdomLuke reganHelen leeJohannes leonardoBianca bensemannWolff olinsMatt ridsdaleLuke willbournPedro martinsWunderman thompsonMichael maslonaEmma mariscalChristi tronettiMedia agency briefingTotal mediaIsba pitch positive

What I ve Learnt: Martin Corcoran, CEO, Summit Media

Summit Media is based in Hull.

City ofUnited kingdomArtem lavrinovichBen lathamMichael watkinsRyan thomasMartin corcoranMichael maslonaAnn summersComparison shopping serviceSummit mediaThree mobileGrant steadmanGoogle premierBen latham leadership award

How To Brief An Agency | The Drum

Most marketing work starts with an agency brief. Excellent work often starts with an excellent brief, while errors down the line can often be traced back to an original sin in the brief/pitch process. So, how to brief an agency in a way to maximize their room for doing excellent work? We asked 9 agency leaders from The Drum Network.

Milly morrisAndy griffithsMichael maslonaLuke cardyGeoff griffithsDan hallMark iremongerChristian perrinsWaste creativeTight briefsGency cultureBusiness leadership

New Sales Director at performance marketing agency Summit

New Sales Director at performance marketing agency Summit
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Martin corcoranMichael maslonaSales directorமார்டின் கோர்கோரன்விற்பனை இயக்குனர்