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For 2020 goal, Red Kettle donations are a drop in bucket. Virus, 'massive spike' in needs are the Grinches.


PITTSFIELD — The Salvation Army’s signature red kettles, a mainstay of the holiday season, aren’t filling up.
Amid high demand for assistance, and with Christmas days away, the Salvation Army’s signature Red Kettle campaign is far behind in its fundraising goal, a spokesperson for the charity’s Massachusetts’ division said Monday.
The steep decline in donations, coupled with a “massive spike in demand for services” because of COVID-19, shook out to a “perfect storm” for the Salvation Army, Heather MacFarlane, director of communications, marketing and public relations, said in a statement.
Cash donations to red kettles in Pittsfield are down 70 percent from last year, she said. Despite it launching two months early this year, the campaign is $40,000 short of its $60,000 fundraising goal. ....

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