Marks and Spencer has told baffled customers not to toast their Extremely Cheesy and Extremely Chocolately hot cross buns in case the ingredients melt and cause a house fire.
Unilever poised to launch Marmite drinks range thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.
Share
The makers say the new spread is perfect on a crumpet, smothered on toast, mixed with smashed avocado or even eaten straight from the jar.
Sophie Allan, Brand Manager at Marmite, said: Literally hot off the press, new limited-edition Marmite Dynamite is a taste explosion which needs to be handled with care. We ve ignited breakfast tables before with our Marmite Peanut Butter, but this is set to send shock waves in kitchens up and down the country.
Costing £3.99 for a 250g jar, it will launch on Sunday for a limited six-month period and is exclusive to Sainsbury s Whether on toast, crumpets or muffins we re inviting the lovers, and daring the haters, to ignite their tastebuds with this explosive new flavour.
Unilever is expanding its Marmite line-up with limited-edition Marmite Dynamite.
The new variant combines Marmite with chilli and is said to provide an “explosion of flavour”.
Unilever said Marmite fans had been experimenting with chilli and Marmite combinations on social media, and the brand wanted to “give the people what they want”, as it did with the first Marmite Peanut Butter launch in 2019.
It will launch on 7 February for a limited six-month period and is exclusive to Sainsbury’s (rsp: £3.99/250g).
It follows limited edition flavours including Marmite Champagne and Guinness.
Furthermore, Marmite is continuing its tie-up with M&S with the launch of cheese and Marmite hot cross buns (rsp: £1.65/four-pack).