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Detailed text transcripts for TV channel - MSNBC - 20170506:11:42:00

You that got you so many views early on? i think because i was real, i wasn t afraid the to be myself.you know, i ve always been a curvy girl. i m not always the most press teen with my speaking. this is me. take it or leave it. at what point did you say maybe i make a business out of it? i think it was to when i got over 100,000 views. what? 100,000 people are watching my videos? i think i can do this. so i quit teaching and opened up my site, makeup geek. hopefully this helps you guys figure out why your face looks orange. at the core of makeup geek foundation was education, driven by marlena s magnetic personality and know-how. but what made her unique was her unfiltered journey through h life. marlena has always organically woven personal stories throughout the fabric of her ....

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Detailed text transcripts for TV channel - MSNBC - 20170506:11:41:00

With the tools she learned as a high school band teacher. i loved teacheing, but the music wasn t where my heart was. i started doing videos on the side. that was 2008. i would turn on a camera and say, i love makeup. i think i m going to teach makeup for a bit. marlena had no intention of becoming a digital sensation and her videos were far from perfect and far from polished. i wanted to sit down and do a five-minute makeup routine. if you had seen my first setup, you would laugh. one camera in my second bedroom. so total investment was? maybe $200, if that. for marlena, it was simply about sharing her passion and sensibility. then it was hard not to notice the demand for her content was multiplying by the day. so take your brush .your.lip color. what do you think it is about ....

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Detailed text transcripts for TV channel - MSNBC - 20170506:11:46:00

Reckoned with the in the cosmetics industry and marlena is just getting started. i want to sell a lifestyle. i want people to feel beautiful .confident each if it is a swipe of a lipstick. so i feel that s how we re different from some of the big companies is that it s all about the confidence. it s not just a product. for generations, cubans have been dousing their babies with this violet scented cologne. behind that is one business owner who brought their tradition and company stateside. taliana reports on how this business is building up a celebrity following and taking stru to its cuban roots. if you ve ever been around a baby of cuban descent, you ve lookedly noticed a small of violets in the air. you want to learn for about six months. and with that, he you know, with his own knowledge, created a formula that few people have ....

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Detailed text transcripts for TV channel - MSNBC - 20170506:11:43:00

Makeup day. her authenticity and creativeness created an audience that wasn t only loyal, they were engaged. hi, tori. hi, lindsay. good question, miranda. and it didn t take long for marlena to see how leveraging that could pay off big time. becoming a player in the oversaturated highly competitive world of cosmetics would be daunting for most, but marlena honed in on a gap that she believed existed between the industry giants and consumers. people don t have that personal connection. they don t know what the hobbies are or what they love. people feel a little disconnected. the brand loyalty that came with her authentic connection immediately boosted sales. how did you know what you were doing? lots of trial ask error. learn as you go. yeah, we had 589 a lot of mess ups. i was honest. ....

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Detailed text transcripts for TV channel - MSNBC - 20170429:14:32:00

Could become account beginning of a trump fueled era of consumer activism where they have real consequences of companies accused of supporting is trump. the posh sushi restaurant coy announced its shutting down i location at the trump so ho hotel in new york a victim of p s increasingly toxic brand. the council told the website grub street obviously since the election, business has gone down. but the most visible target of these boy kotz remains first daughter ivanka trump. the anti-trump site grab your wallet op org lists the top companies to boycott for nine of the top ten, the offending act is carrying her products. more on the first daughter and what happened when she defended her dad in germany when our panel join me next. it s time for the your business entrepreneur of the week. marlena was a teacher who loved makeup and started creating ....

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