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Real estate firm eyes stigmatized homes as viable growth market | The Asahi Shimbun: Breaking News, Japan News and Analysis

The Jobutsu Estate website operated by Marks Inc. (From the Jobutsu Estate site) Located near Harbor View Park on high ground in Yokohama’s Yamatecho district, the headquarters for realtor Marks Inc. has a large window that lets sunlight fall over carefully chosen furniture. But the company is less known for its refined taste in seating than for an unusual service it provides: marketing stigmatized “jikobukken” properties to buyers and renters in search of more affordable or desirable options. Once thought of as impossible to sell, each of the properties is marked by a dark history. They were the sites of various unfortunate incidents, including the deaths of previous residents.

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