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Httpool Teams Up with TikTok in Cambodia

Httpool Teams Up with TikTok in Cambodia
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Marketing Science Global Authenticity Study , Southeast Asia , Sunny Nagpal , Regional Managing Director , தென்கிழக்கு ஆசியா , சூரியன் தீண்டும் நாக்பால் , பிராந்திய நிர்வகித்தல் இயக்குனர் ,

TikTok predicts Shoppertainment will dominate purchase trends

Published July 16, 2021, 9:39 AM
With the mega sales season fast approaching in the Philippines, TikTok, the leading destination for short-form mobile videos, predicts that customers’ need for shopping with brands that entertain them (a phenomenon termed as Shoppertainment) will dominate buying patterns in 2021. In a round-up of key insights that will impact purchases during the mega sales moments, TikTok also highlights short videos as a crucial driver for discovery and conversation for its customers. In the Philippines, mega sales represent an essential shopping season for all businesses, with key moments including 9.9, 10.10, 11.11, and 12.12, along with the festive year-end shopping. Armed with these carefully curated insights from TikTok and industry-leading research partners, brands can begin planning their sales and marketing strategies to whet consumers’ shopping appetites and ride on the buzz these next few months. ....

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