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Gameloft report suggests purchase intent in in-game ad is +23% higher

Gaming has gained immense popularity worldwide, drawing in a vast number of players and generating significant revenue. ....

Nitin Goel , Country Manager , Oracle Moat Measurement , Marketing Roi , Gameloft Quality Score ,

Report: Aussie advertisers wasted $5.46bn on digital advertising in 2022

New Next&Co report shows more than 4 in every $10 spent on digital advertising ranked as a waste last year ....

John Vlasakakis , Co Prometheus , Digital Media Wastage , Market Research , Digital Marketing , Digital Advertising , Marketing Roi , Marketing Effectiveness , Ext Amp Co ,

Salesforce APAC CMO: How marketers continue to add business value in 2023

Leandro Perez talks to CMO about the recent State of Marketing 2022 report and what it tells marketers to focus on as we go into a year of economic and market unknowns ....

Matthew Mcconaughey , Leandro Perez , White Fox , Big Red Group , Salesforce State , Salesforce Com , Market Research , Return On Marketing Investment , Marketing Roi , Marketing Effectiveness , Marketing Strategy , Arketing Leadership ,

CMO's top 8 martech stories for the week - 18 August 2022

All the latest martech, adtech and customer technology news from Unity Software, Neustar, Northbeam, Gorgias, Contxtful, Pattern, Current, Klaviyo and MailChimp. ....

New South Wales , United States , Romain Lapeyre , John Riccitiello , Bram Sugarman , David Wright , Jason Lemkin , Alex Bangash , Unity Software , Pattern Co , Unity Board , Silversmith Capital , Jones Road Beauty , Transpose Platform , Rajeev Dham , Sapphire Ventures , Simple Agreement , Future Equity , Silicon Valley , Oura Ring , Pattern Co Founder , Neustar Unified Identity , Snowflake Media Data Cloud , Snowflake Native Application Framework , Unified Identity , Standard Terms ,

Jaffee PR on Law Firm Social Media, Websites, and Content

A solo marketer at a mid-size firm or an attorney with an interest in marketing, you may ask about law firm TikTok, website redesign, Linkedin content, legal alerts, Google reviews, marketing ROI, attorney rankings, and video content. ....

Harvard Law , Google Business , Google Maps , Google Analytics , Aw Firm Tiktok , Law Firm Linkedin , Social Media Strategy , Content Marketing , Aw Firm Marketing Questions , Law Firm Marketing , Egal Website Redesign , Legal Alerts , Google Reviews , Marketing Roi ,