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Have you ever met someone at a networking event, only to have them forget your name moments later? A similar fate can land on B2B brands that rely solely on one-off marketing tactics. To cultivate lasting relationships with potential customers, a strategic approach is necessary. Enter always-on marketing. ....
Amid escalating consumer, stakeholder and regulatory pressures, ESG communications are becoming a higher priority for marketers than ever before. They simply cannot be ignored – but this shouldn’t mean ESG comms come across as forced either. ....
As a business founded by women and working closely with the utilities industry, The Marketing Pod has partnered with Womens Utilities Network (WUN) to find out more about unconscious bias in the workplace. We hope gaining tangible knowledge of the situation can help us reverse the alarming trend of increasing… ....
The Marketing Pod takes a look at COP28 announcements and highlights how decisions made there could affect B2B businesses and sustainability communications here. ....
The Marketing Pod has defended its title, winning Gold for PR Consultancy of the Year at the Chartered Institute for Public Relations (CIPR) Midlands PRide Awards for the second year in a row. ....