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品牌提升 "鱼台大米"香飘四方-中国农网

　　地处微山湖畔，千里京杭大运河穿境而过，优越的生态环境让鱼台大米从明代起就作为贡赋佳品载于史册。1964年推进的“稻改”，更是奠定了这座江北小城“鱼米之乡”的地位。从那时起，鱼台大米就以优良的品质享誉全国。
　　然而，自20世纪90年代以来，由于“多快省”的生产习惯和个别企业无良加工事件的影响，鱼台大米一度陷入“品牌杂乱、口感退化、市场萎缩、品牌价值走低”的困境。如何让传承了百年的“鱼台大米”重获新生，成为县委、县政府的头等大事。
　　2016年，鱼台大米获得国家农产品地理标志登记保护。借助这个难得的机会，鱼台县在考察了“五常大米”成功经验后，于2017年5月出台了《鱼台县大米产业发展规划》，随后又制定了《绿色大米产业发展实施方案》，吹响了鱼台大米品牌提升行动的号角。
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"鱼台大米"香飘四方 ——一碗大米的产业品牌建设之路-中国农网

"鱼台大米"香飘四方 ——一碗大米的产业品牌建设之路-中国农网
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