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Why Are Brands Getting Together With Multiple Agency Partners?

The trend of multiple agencies being hired by marketers can be attributed to multiple factors including customer segmentation, younger cohorts and legacy agencies falling short on the promise of integration ....

Pallavi Chakravarti , Saurabh Varma , Saksham Jadon , Prateek Malpani , Waketfit Trikea , Amit Doshi , Britannia Industries Ltd , Shutterstock Britannia Industries , Sleep Internship , Spring Marketing Capital , Marketing Mocktail , Wondrlab India ,

How Offering A Product For Free Can Backfire

It seems counterintuitive, but there are times customers would rather pay a small amount than get something for free ....

Fengyan Cindy Cai , Galen Bodenhausen , Shanghaitech University , Product Is Free , Consumers Will Scrutinize Time , Prevent Scrutiny , Keep Consumers Mentally Busyif , Dont Scrutinize Low Cost Goodseach , Marketing Mocktail , Can Price According , Incidental Costsbodenhausen ,

Marketing Mocktail: From Heart To Cart—emotional Drivers Of Shopping Explained

Retailers, e-tailers and marketers need to understand and apply the emotional drivers of shopping to design their buying experience for greater engagement and conversion ....

Ben Jerry , Apki Apni Dukaan , Ready For College , Costco Club , Marketing Mocktail , Costco Club , Apki Apni Dukaan , Big Billion Sale , Great Indian Shopping Festival , Flu Preparedness Month , Virtual Bartender , Simply Speaking , Candy Bar ,

Simply Speaking: Brands Are Born Inside

A brand needs support and reinforcement from its own people first and foremost and committing to creating an environment that makes their people happy and engaged is the way to do it ....

United Kingdom , Sampoorna Seva , Alco Bev , Adam Morgan , We Service Better , Tata Motors , Simply Speaking , Marketing Mocktail , Make Better , Connect Better , Service Better , Offer Better , Fleet Edge ,

Here's Why Brand Extensions Is A Tricky Business

A brand is like a rubber band. If you don't stretch it, you are not maximising its potential. If you over stretch it, it will snap. So, how much should you stretch it? ....

Vikram Kirloskar , Titan Company , Marketing Mocktail , Frozen Meals , Pepsi Max , Titan Brand , Dove Men ,