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Top tips for brands going wide with email
More brands moved back to email as their mail connection point with consumers in 2020 because of the pandemic. People weren t going to physical stores, many worried what sanitizing efforts were in stores, or needed to know how to get the products they needed faster. And, while email did serve brands well, the trend of communicating all information via email has had its stumbling blocks. Here are three ways brands can build a better strategy for their communication efforts.
First, implement better list management strategies
One of the biggest risks with going wide is damaging your sender reputation, otherwise known as your Sender Score. People s email addresses (and other data) change over time. Mailbox providers and others within the email ecosystem sometimes use these old, no-longer-valid email addresses as spam traps in order to catch bad actors. When you must send messages to people you haven t interacted with via email ....

Sjoerd Engelblik , Guy Hanson , Customer Engagement , Product Manager , Marketing Messaging Infrastructure , 2021 Email Marketing Tips , Email Content Tips , E Mail Marketing , Email Marketing Tips , பையன் ஹான்சன் , வாடிக்கையாளர் நிச்சயதார்த்தம் , ப்ராடக்ட் மேலாளர் , சந்தைப்படுத்தல் செய்தி அனுப்புதல் உள்கட்டமைப்பு , மின்னஞ்சல் உள்ளடக்கம் உதவிக்குறிப்புகள் , ஏ அஞ்சல் சந்தைப்படுத்தல் , மின்னஞ்சல் சந்தைப்படுத்தல் உதவிக்குறிப்புகள் ,