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The Marketing Society @ 50: The 1990s


The Marketing Society @ 50: The 1990s
December 11, 2020
Continuing our weekly series of videos on the evolution of marketing in Ireland and the people who were in the driving seat, this week the Marketing Insight series looks back to the 1990s and hears the views of Professor Mary Lambkin and Tom Harper, two well-known advocates for the power of marketing.
The 1990s
Globalisation and the Restructuring of the Advertising Industry
Mary Lambkin is Professor of Marketing at the Smurfit Graduate Business School, University College Dublin, where she teaches and writes on marketing strategy, branding and consumer trends. She is also actively involved in business through consulting and non-executive directorships.  She currently Chairs the Board of Barclaycard International Payments and has also served on the boards of Citibank Europe PLC and several public organisations. She is a former Chair and Council member of the Marketing Society. ....

Tom Harper , Citibank Europe , Smurfit Graduate Business School , Marketing Society , Board Of Barclaycard International Payments , University College Dublin , Marketing Insight , Professor Mary Lambkin , Barclaycard International Payments , டோம் ஹார்பர் , சிட்டி வங்கி யூரோப் , ஸ்மர்ஃபிட் பட்டதாரி வணிக பள்ளி , சந்தைப்படுத்தல் சமூகம் , பல்கலைக்கழகம் கல்லூரி டப்ளின் , சந்தைப்படுத்தல் நுண்ணறிவு , ப்ரொஃபெஸர் மேரி ஆட்டுக்குட்டி ,

Detailed text transcripts for TV channel - FOXNEWS - 20171202:23:48:00

With israel and vote no. what does this mean? let s talk to daniel who is a fox news contributor. marketing insight on the trump transition team. what does it mean that flynn tried to change the obama administration? it s not for me to comment on the legality of what michael flynn did. i hope it was legal. i know it was right. so bargain he should get a medal. his many metals, that would be another significant one for doing the right thing. eric: why is that? because of try not to have an extension of that? you must ask why was he asked to lobby the russian ambassador ....

Fox News , Marketing Insight , Trump Transition Team , Lets Talk , Michael Flynn ,

Detailed text transcripts for TV channel - MSNBC - 20120812:16:49:00

Done very well. but some of the self-aggrandizing has hurt her. another example where we re under a microscope when we have that kind of fame. a little bit can go a long way to hurting your image. and she s beautiful, gorgeous. just by pictures. can she turn it back, get back to where she started or too late? not too late. she s an incredible athlete, incredible woman. she should go for it. and america loves to you know, when they dig it down to a celebrity, they love to raise them back up again. not only performance based is what you re saying. no. sh has to do with full package. anybody, you know, when this becomes a real team effort now with your marketers, your agents to look at what is the dna of you, not the person but the brand that you re creating. personality. personality and going forward she can go very far. we all feel like we know them so well. we do. linda, thank you so much. marketing insight on this important sub. thank you. next, the circulati ....

The Way , Self Aggrandizing , Paul Ryans Budget Plan , Mitt Romney , Marketing Insight ,