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Yankee Candle Just Unveiled Their 2021 Scent of the Year

The adventurous, fruity scent was designed as a melange of fragrances from across the globe, in hopes of igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures, as the brand says in a press release.
Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now, more than ever before, explains Anna Whitton, VP of Marketing for Yankee Candle Company. Knowing that travel may still be out of reach for many this year, the 2021 Scent of the Year, Discovery, was designed to help people fulfill the universal desire to discover new cultures, make new memories, and embrace new connections from the comforts of their own homes. ....

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Yankee Candle Just Announced Its 2021 Scent of the Year—And It Smells Like a Vacation

Yankee Candle Just Announced Its 2021 Scent of the Year And It Smells Like a Vacation
Katie Bandurski
© Courtesy Yankee Candle
Scent is a powerful sense. A whiff of cinnamon-y apple pie can send us back to days spent in grandma’s kitchen; the earthy aroma of a Balsam fir conjures up memories of Christmas past; and bibliophiles understand nothing on earth smells better than a favorite book.
At Yankee Candle, you’ll find plenty of beloved scents that stir up nostalgia. But the 2021 Scent of the Year forges a new path. It’s all about appreciating the present and looking forward to the future. ....

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