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Power and effectiveness of mail laid bare in new whitepaper

JICMail, the joint industry currency for ad mail, launched its inaugural whitepaper at the JICMail Measurement Matters Conference yesterday (12 October), with its findings largely positive news for mail.

Marketing effectiveness double jeopardy

What does effective marketing measurement look like? Ian Gibbs, founder of Data Stories Consulting and data expert for the Data & Marketing Association (DMA UK), reveals all.

Marketing effectiveness double jeopardy

What does effective marketing measurement look like? Ian Gibbs, founder of Data Stories Consulting and data expert for the Data & Marketing Association (DMA UK), reveals all.

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