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Marketing Analytics Software Market Size Worth $7.43 Billion By 2027: Grand View Research, Inc.

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SAN FRANCISCO, Jan. 27, 2021 /PRNewswire/ The global marketing analytics software market size is expected
to reach USD 7.43 billion by 2027, according to a new report by Grand View Research, Inc. It is expected
to expand at a CAGR of 14.8% from 2020 to 2027. The integration of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) offers promising growth prospects for the market. AI is expected to help marketers deliver the right brand message across different marketing channels and improve search results, which lead to desired landing pages and websites. The primary objective of marketing analytics is to understand and offer insights regarding customer preferences, which can be achieved by deploying AI-enabled chatbots for customers and carefully analyzing consumer demands. For instance, Starbucks Corporation uses predictive analytics to gather and analyze customer data and offer personalized marketing messages to ....

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Marketing Analytics Software Market Booming Demand Leading To Exponential Growth By 2025: Accenture, Oracle, IBM

Marketing Analytics Software Market Booming Demand Leading To Exponential Growth By 2025: Accenture, Oracle, IBM
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