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A bespoke typographic treatment, a new suite of graphics stickers, and a pairing of light and dark green hues make up Asda's new brand identity. Asda.

United kingdomNathalie gordonAdam zavalisLorenzo fruzzaHavas londonSerious aboutColophon foundrySerious about summerFreddie watersChief customer officer david hillsMarketing adam zavalisGreat british