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But what i got out of a kick of in the book, you re running this enormous apparatus and you would go out and make secret market visits. what did that look like? i d just put on my civilian clothes. not business clothes. i d go to any market, i wouldn t tell anybody what i was doing. i told people i needed to understand the consumer. how was the product on the shelf. and if a ceo loses touch with the consumer and what the market base looks like that s a formula for disaster. and so, i had to get out of the office. i had to get in the marketplace. i would do these 2trips. i would buy products and taste them. in the early days i would send emails talking about my observations. i realized people on the telephone based on my feedback, i d say back off. i d wait a couple weeks and give them the feedback. i think that was the best way to zoom in and learn the business, ....
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