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中国引擎+全球驱动,硬奢市场终于走出了疫情阴霾
近日,美国咨询公司麦肯锡 (McKinsey & Company) 发布了一份关于全球高级珠宝、高级腕表行业未来发展前景的研究报告。麦肯锡在报告中指出,高级珠宝和高级腕表这两个规模可观的行业占据了全球奢侈品市场的主要份额,年销售额总计超过 3300 亿美元。
麦肯锡预测,高级珠宝和高级腕表将占据全球奢侈品市场的主要份额
正因如此,高级珠宝、腕表行业十分依赖于线下销售渠道,它需要强调购物过程当中的私密性和专属性,所以在去年几大主要消费市场相继进入隔离状态的时候,硬奢品牌们的线下销售渠道首当其冲地受到打击。此外,全球旅行的暂停也让硬奢品牌们失去了国际旅客这一重要客群,以往他们在旅行时购买的高级珠宝和高级腕表占全球销售额的 30%。
随着北美、亚太以及欧洲部分地区的疫情发展逐渐趋� ....
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