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S​alesforce是怎么完成从0到1的?_阿朱=行业趋势+开发管理+架构-CSDN博客


(7)全球化攻略
所以Salesforce一开始国际化,做的是欧洲。找的是Oracle欧洲区的销售。欧洲公司设在欧洲最发达的国家:德国。使用的销售套路也是:市场营销、EDM营销、电话销售、线下面拜直销。也没有在欧洲找当地的分销代理商。
进亚太的时候呛了一口水,先进入了日本。发现日本这个国家啊,不信市场营销就信当地巨头和政府、不信外国人就信日本本地人。所以Salesforce没办法,在日本找了一家当地公司,但不是代理销售,而是合资。但这个方式怎么搞也不舒服。所以Salesforce又换了一种方式切入亚太。那就是先从澳大利亚切入。这是一个和欧美比较相似的国家。
澳大利亚切入的非常顺利,采取的方式和Salesforce在美国的套路一样。然后Salesforce开始步步前进,从澳大利亚又移师新加坡,这是一个英联邦国家,华人较多,但是一个� ....

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