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The Boston Consulting Group (BCG) Matrix

The BCG Matrix, also called the Growth-Share Matrix, emerged as a reaction to the need for a scientific technique to assess a corporation’s several product services. Bruce Henderson, the founding father of the Boston Consulting Group, added the matrix in 1970. It aimed to offer a smooth but effective framework for studying an enterprise’s product portfolio and guiding strategic selections. ....

United States , Bruce Henderson , Boston Consulting Group , Growth Share Matrix , Relative Market Share , Market Growth Rate ,

The Boston Consulting Group (BCG) Matrix

Imagine you have a provision shop where you sell many products. Or you offer different services to your target market. Or you have tried a few side hustles and now have to choose where to put in more of your limited resources. Maybe you have an established business and must… ....

United States , Bruce Henderson , Boston Consulting Group , Boston Consulting , Growth Share Matrix , Relative Market Share , Market Growth Rate ,