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Virtual influencers are here, but should Meta really be setting ethical ground rules?

Earlier this month, Meta announced it is working on a set of ethical guidelines for “virtual influencers” – animated, typically computer-generated

Virtual influencers are here, but should Meta really be setting the ethical ground rules?

That impossibly beautiful model on Instagram might be just that. CGI influencers are already on social media, and Meta’s commercial interest means it shouldn’t be in charge of the ethical guidelines.

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