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Survey suggests key environmental terms poorly understood by UK public

Survey of 1,000 consumers points to language barrier between businesses and consumers around terms such as 'net zero', 'green', and 'sustainability'

United kingdomMark strettonFleet streetGreen communications

Understanding Sustainability: Business Must Bridge Language Gap, Survey Finds

Businesses need to bridge the communication gap in environmental sustainability for better customer awareness. Only a quarter of customers understand terms like 'sustainability'.

Mark strettonSustainability communicationsEllen macarthur foundationTrajectory partnershipFleet street

Green, sustainable, net-zero: Study finds majority of Brits don t understand key climate terminology

Green, sustainable, net-zero: Study finds majority of Brits don t understand key climate terminology
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United kingdomMark strettonFleet street

Climate Language: Majority of Brits Do Not Understand Key Climate Terminologies

The majority of British people lack understanding of key climate languages, according to a recent study. Read more here.

United kingdomMark strettonJamie petersFriends of the earthFleet streetGreen brexitClimate languageUnited kingdom

Key climate language poorly understood by majority in UK, poll finds

Terms such as ‘green’, ‘sustainable’ and ‘environmentally friendly’ understood only by minority, says study

United kingdomMark strettonJamie petersFriends of the earthFleet street

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