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Survey suggests key environmental terms poorly understood by UK public

Survey of 1,000 consumers points to language barrier between businesses and consumers around terms such as 'net zero', 'green', and 'sustainability' ....

United Kingdom , Mark Stretton , Fleet Street , Green Communications ,

Understanding Sustainability: Business Must Bridge Language Gap, Survey Finds

Businesses need to bridge the communication gap in environmental sustainability for better customer awareness. Only a quarter of customers understand terms like 'sustainability'. ....

Mark Stretton , Sustainability Communications , Ellen Macarthur Foundation , Trajectory Partnership , Fleet Street ,

Green, sustainable, net-zero: Study finds majority of Brits don't understand key climate terminology

Green, sustainable, net-zero: Study finds majority of Brits don't understand key climate terminology
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United Kingdom , Mark Stretton , Fleet Street ,

Climate Language: Majority of Brits Do Not Understand Key Climate Terminologies

The majority of British people lack understanding of key climate languages, according to a recent study. Read more here. ....

United Kingdom , Mark Stretton , Jamie Peters , Friends Of The Earth , Fleet Street , Green Brexit , Climate Language , United Kingdom ,

Key climate language poorly understood by majority in UK, poll finds

Terms such as ‘green’, ‘sustainable’ and ‘environmentally friendly’ understood only by minority, says study ....

United Kingdom , Mark Stretton , Jamie Peters , Friends Of The Earth , Fleet Street ,