AI is a solution searching for a problem. Many SMEs buy into AI due to FOMO (fear of missing out), but they do not understand its value or how to integrate it effectively because most are still not doing the business basics properly.
New Zealand e-commerce retailers bewildered and anxious about the speed of technological change should not be frightened of what the future may hold for them because it is the correct application of technology that is critical to the customer experience not .