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Ignition Advice has indicated it is moving away from a regional model in light of growth it is seeing in Europe and will not be appointing a dedicated Australian head to replace Craig Keary. ....
Print There needs to be ‘boldness’ from firms when it comes to digital advice, according to Ignition Advice, otherwise Australia is unlikely to see a rapid uptake of the service. The firm said Australia lagged behind other countries worldwide when it came to take up of digital advice and many were still nervous about it. Earlier this month, the Australian Securities and Investments Commission told a Parliamentary Committee that 134 out of 183 financial advisers had told it they did not want to provide digital advice in the future. Mark Fordree, co-founder and director of Ignition Advice, said although there were no regulatory rules which prevented digital advice from being delivered, both advisers and banks were still reluctant to embrace it. ....
Ignition Advice teams continued to expand globally, with hires in both the Dublin and Sydney offices, supporting the UK expansion and servicing new client acquisition. Mike Giles, co-founder and chief executive, said Ignition Advice was well experienced in operating within local regulations, including the pre and post trade transparency requirements of MiFID and the consumer protection standards for insurance firms under IDD. “As part of the move into the UK, we are further localising all products for the UK market, over layering UK FCA regulatory standards to meet the needs of British clients,” Giles said. Hempson said Ignition’s proven digital advice technology and the strong appetite from UK financial institutions for customer-first digital engagement advice solutions made an “exciting” combination. ....