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Tapad Appoints Blane Sims as Chief Product Officer Industry vet brings more than 20 years of experience to drive Tapad s continued innovation in digital identity resolution News provided by Share this article NEW YORK, May 12, 2021 /PRNewswire/  Tapad, a global leader in cross-device digital identity resolution, and a part of Experian, has appointed Blane Sims as the company s Chief Product Officer. Sims will lead efforts behind the ideation and execution of Tapad s new and upcoming products, bolstering the company s larger mission to deliver cross-device solutions that are simple, transparent and privacy safe. Sims will oversee Tapad s product teams globally and report to Tapad General Manager, Mark Connon.

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