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New Probiotic Soda Gets Package Design that Pops

New Probiotic Soda Gets Package Design that Pops
A brand and package design for new-to-market functional soda Culture POP feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels.
Mar 17th, 2021
New Culture POP Soda is crafted with real, functional ingredients and only a touch of sweetness. Its mix of live probiotics, organic juices, and organic ground spices delivers a complex, tasty twist on familiar flavors. Culture POP, says its producers, is a soda you can
feel good about.
When independent creative agency, ROOK/NYC, first started working on Culture POP Soda, the product brief was simple: create a brand and package design for a new-to-market functional soda that feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels. ....

United States , Marianna Fierro , Mark Christou , New Culture , Creative Partner , American Typewriter , Tom First , Ginger Lemon , Orange Mango , Wild Berries , Watermelon Lime , Pink Grapefruit Ginger , ஒன்றுபட்டது மாநிலங்களில் , மரியன்னா பிர்றோ , புதியது கலாச்சாரம் , படைப்பு கூட்டாளர் , அமெரிக்கன் தட்டச்சுப்பொறி , டோம் முதல் , இஞ்சி எலுமிச்சை , ஆரஞ்சு மாங்கனி , காட்டு பெர்ரி , தர்பூசணி சுண்ணாம்பு , இளஞ்சிவப்பு திராட்சைப்பழம் இஞ்சி ,

Culture POP Soda | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency

Packaging Contents: Functional Soda
Printing Process: Sleeve Label
The brief was simple. Can we create a brand and package design for a new-to-market functional soda that feels familiar, with subtle nuances, and drives consumer trial in the natural and mass retail channels? Every element we designed needed to align with that objective.
When it came to the naming exercise, the team wanted something that was both descriptive and felt familiar. In an off the cuff ideation session, the moniker fell into our laps a highly recognizable, albeit transposed, term that coincidentally described the product itself in two words: Culture (probiotic) POP (soda). ....

United States , Marianna Fierro , Mark Christou , Rebecca Christou , Launch Location , American Typewriter , Creative Package Design , Packaging Of The World Creative Package Design Gallery , ஒன்றுபட்டது மாநிலங்களில் , மரியன்னா பிர்றோ , ஏவுதல் இடம் , அமெரிக்கன் தட்டச்சுப்பொறி , படைப்பு ப்யாகேஜ் வடிவமைப்பு , ப்யாகேஜிஂக் ஆஃப் தி உலகம் படைப்பு ப்யாகேஜ் வடிவமைப்பு கேலரி ,