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Can get customers excited about something as ordinary as salt when you give them insight into your passion behind it. a red salt from hawaii for pork, seafood. also for maybe fruits. mango salsa. mark bitterman has changed the way people think about salt. when you have a couple of salts here, your smoked salt. yeah. your chocolate salt. it started with a trip overseas with his wife jennifer. one day i was just riding through the north of france and i stopped by a truck stop to get a good bite to eat. and i ordered a steak, and i was eating the steak and i just started to realize like, what in the world am i eating? this is completely wild. what drove mark wild was the exotic taste of locally produced salt that flavored his steak. i was like, well what s this salt? and he s like, this is salt from girond and this is where my nephew, the owner s nephew lives. ....
A bit ago we discovered that you can get customers excited about something as ordinary as salt when you give them insight into your passion behind it. a red salt from hawaii for pork, seafood. mark bitterman has changed the way people think about salt. when you have a couple of salts here, your smoked salt. yeah. your chocolate salt. it started with a trip overseas with his wife jennifer. one day i was just riding through the north of france and i stopped by a truck stop to get a good bite to eat. and i ordered a steak, and i was eating the steak and i just started to realize like, what in the world am i eating? this is completely wild. what drove mark wild was the exotic taste of locally produced salt that flavored his steak. i was like, well what s this salt? and he s like, this is salt from girond and this is where my nephew, the owner s nephew ....
Day and era and branding yourself is so important. there s different ways you can brand yourself and your company to help you bring in customers and mitigate some of the cash flow issues. nothing ever happens if you don t leave your house or if you don t leave your office. it s a really good piece of advice to get out there and meet people. you don t know what s going to happen from that conversation. thank you both so much. i really appreciate you coming on the program. thank you. thank you. most of us take a product like salt for granted. it s widely available and cheap to buy. so how crazy is it for someone to start a high end food and gift business based on salt? turns out it s not crazy at all if you know how to season the story properly. a red salt from hawaii for pork and seafood, fruits, mango. mark bitterman has changed ....
by sharing their unique travel and food stories one-on-one with their customers, the bitterman s business has grown in ways they never anticipated. we don t do advertising. we think the real way to build a business is word of mouth. it s extraordinarily robust. it s very, very resilient. and it works in ways that you could never predict. so you don t define what y are,. getting people involved in the back story of your product can help spice up some interest. let s turn to this week s board of directors. john janse is the creator of duct tape marketing. he s also author of the new book referral engine. terry evans is the deputy editor at entrepreneur.com. and mike the founder of on siddon launch, a group that helps small business owners known as niche businesses. ....
Who cares? do i really know? and how come it s so expensive? anne is one of their portland customers. he s on a motorcycle trip through europe doing whatever he wants, now how cool is that first of all. and he goes to this little french roadside restaurant and i want the romance of this. i want that in my life. the stories and word of mouth made the salt a ne nom non. a new york branch was opened in 2010. and the bitterman s enthusiasm caught on not only with home cooks, but with professional chefs as well. mark has opened my eyes. how do i describe mark? i don t know. he s my fountain of youth. that s what mark is. this award winning chef owner of payee s place tossed out all of his supermarket salt after meeting mark. and he says his patrons immediately noticed the difference. the comments would come back saying what did you do? how did you change this? ....