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Brazil’s family-owned business has restructured its governance and its portfolio. With a new positioning, the direct selling company intends to develop its activities on a global level. Like other Brazilian beauty giants, Hinode was born in a garage: the one of wife and husband Adélaïde and Francisco Rodrigues. At that time, Adélaïde was a seamstress and supplemented the family income by selling beauty products. Within a few years, it happened that she was earning more than her husband, a.

Francisco rodriguesMinas geraisUnited statesErica paganoMarilia roccaHinode groupVice president product innovationRoutine dermoPage reverseJoli precious oilsLatin american