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How durable are ESG claims made for aluminium packaging?

Aluminium packaging is taking off but drinks that fail to come clean on their use of recycled content face being grounded by greenwashing. ....

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APPEX 2024; Sustainability, Efficiency, & Automation for Australian Manufacturers

APPEX is set to open its doors in Melbourne from the 12th–15th March 2024 at the Melbourne Convention and Exhibition Centre. ....

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Mariella Menato - How brand purpose helps the bottom line

How brand purpose helps the bottom line
Social and environmental purpose can be a powerful tool for a brand - Mariella Menato explains why it s not just good for reputation and marketing, but for the bottom line too.
Mariella Menato Denomination
Brand purpose is the topic ‘de jour’ as a means for marketers to engage consumers with relevant and meaningful brand behaviour. However, it is not only the consumer that stands to benefit from a brand’s commitment to social purpose. Its impact can stretch to its employees, the planet and the company’s bottom line.
Let’s start with people. From the growers to the makers to the sellers: without people the brands we love would cease to exist. People want to feel good about the work they do, and so enticing the best and brightest to come and work with you, harbouring a positive culture and work environment, and inspiring the future leaders of our industry, is a much easier task for those businesses that champion ....

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