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7 tips to turn Google's Search Essentials into strategy

Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance. ....

Marie Haynes , Marie Haynes Consulting Inc , Webmaster Guidelines , Google Search , Google Search Essentials , Screaming Frog , Google Essentials Guidelines , Google Search Console , Search Essentials , Search Engine , Marie Haynes Consulting ,

Google's helpful content update: What should we expect?

SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update. ....

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What SEOs can learn about aligning with consensus as described in Google's QRG

Here's how Google's approach to consensus ties in with its quality rater guidelines – and why it matters for SEOs now and in the future. ....

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Google's digital marketing course offers bad SEO advice

The new training Google offers includes bad advice, such as having 2% keyword density and a minimum 300-word count. ....

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Toxic links & disavows: A comprehensive SEO guide

Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links. ....

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