Live Breaking News & Updates on Maria Bogner

Stay updated with breaking news from Maria bogner. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

The Eternal Allure Of Ski Chic: The Trend That Doesn't Date


“A girl can look sexier in ski clothes than in a bathing suit,” pronounced Fred Picard, the self-styled “international authority on glamour in the snow”, in 1957. Picard was a Swiss designer who moved to the US to open his own ski clothing store in Sun Valley, Idaho – the favoured schussing spot of Clark Gable, Ingrid Bergman and Norma Shearer. A master salesman, he sold skiwear to the US Olympics women’s ski team and Nordic sweaters to “tanned and shapely young women and well-muscled college men”, according to the
New York Times. It was not unusual for him to say things like: “A beautiful girl is never more radiant than when her cheeks are glowing and her eyes sparkling from healthful outdoor exercise at 10 below.” ....

New York , United States , France General , Friuli Venezia Giulia , Switzerland General , Sun Valley , Fred Picard , Virginie Viard Coco Neige , Madeleine Vionnet , Elsa Schiaparelli , Thierry Donard , Thom Browne , Warren Miller , Clark Gable , Audrey Hepburn , James Bond , Sophia Loren , Emilia Wickstead , Miuccia Prada , Slim Aarons , Ingrid Bergman , Elizabeth Taylor , Jean Patou , Roger Moore , Jane Gottschalk , Marilyn Monroe ,