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Walmart Merchant Brings 'Black Is Beautiful' Craft Beer To 300 Stores

By Ryan Shepard
Feb 19, 2021
A new Black-owned craft beer may be hitting the shelves at a Walmart near you very soon. Thanks to Walmart merchant
Adrienne Freeman, Black Is Beautiful craft beer will be on the shelves of 300 Walmart locations across the United States.
“In a market where there are over 8,000 breweries in the US, yet fewer than 70 of them are Black-owned breweries, this was something that immediately caught my eye,” the Walmart merchant told AfroTech.
“Their portfolio showcased a brewer who was clear on their brand personality, keen on the types of high growth styles the market is demanding, and had figured out their specialty and gained a strong reputation for it. On top of making good liquid, they mastered the marketing component by creating product names that made you want to stop and check out their lineup. I knew they had all of the elements that Walmart customers would be looking for.” ....

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