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资本看中烘焙赛道，新风口还是吹泡沫？_中国网

资本看中烘焙赛道，新风口还是吹泡沫？_中国网
china.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from china.com.cn Daily Mail and Mail on Sunday newspapers.

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新中式点心潮牌虎头局完成A轮融资，投资方为GGV纪源资本_原创_投资界

　　
虎头局是一个主打年轻人市场的新锐中式烘焙品牌，2019年5月在长沙开出首家门店，到目前在长沙有4家店，包括4月底新开业的五一广场王府井百货店。2020年年末，虎头局渣打饼行入驻天猫旗舰店。
虎头局渣打饼行传承传统手工技艺的基础上，融入现代东西方食材与烘焙方式，以中点西做的方式，跳出中式糕点刻板印象，与时俱进，追求鲜活。并且店面设计偏国风，人均客单在25-30元之间，深受年轻人喜欢。
如今，烘焙赛道火热，虎头局是其中备受资本青睐的一家。除了餐饮投资人宋欢平天使轮入股外，今年3月，虎头局还拿到了红杉中国、挑战者资本、IDG的投资，当时品牌估值已经高达20亿元。随后虎头局选择走出长沙，在一、二线城市开启连锁模式。目前虎头局已在广州核心商圈开设两家门店，上海多家门店正在筹备中。
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