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Debeers' Marc Jacheet to Replace Retiring Stephen Lussier as CEO

De Beers Group today announced that Stephen Lussier, De Beers Group Executive Vice President for Brands & Consumer Markets, will step down from his executive responsibilities on 1 April 2022 after 37 years with the company. Lussier will continue to contribute to De Beers as a strategic advisor and will continue to serve in his role as Chairman of the Natural Diamond Council. ....

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Shine Bright: 8 Times Lupita Nyong'o Wore De Beers' Diamond Jewelry on the Red Carpet

We've rounded up 8 times in the past two weeks that the "Wakanda Forever" star and the fine diamond jewelry brand's first-ever gllobal ambassador slayed on teh red carpet. ....

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Lupita Nyong'o dazzles as new brand ambassador for a luxury jeweller

Academy Award winner Lupita Nyong’o has been announced as De Beers' first global ambassador, in which the campaign celebrates her as a powerful woman who cares deeply about the world. ....

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Lupita-De Beers deal: Mixed feelings over union with diamond firm

Many people are unimpressed with 'Black Panther' star Lupita Nyong'o, after the announcement of her collaboration with De Beers. ....

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Diamonds.net - Why Do Consumers Buy Brands? De Beers Explains

De Beers’ 2022 Diamond Insight Report focused on the importance of brands no coincidence given the miner’s own emphasis on its consumer-facing labels in the past couple of years. Jewelry from a trusted name commands a significant premium, and this trend goes hand in hand with an increased. ....

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