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Industry's gender equality progress 'not fast enough' for Mars' Michele Oliver

Industry’s gender equality progress ‘not fast enough’ for Mars Michele Oliver
The marketing leader explains how Mars is trying to give a platform to women whose voices are not typically heard and discusses what more the industry needs to do to achieve true equality.
by Brittaney Kiefer
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Ad industry's gender equality progress 'not fast enough' for Mars' Michele Oliver

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality. ....

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Mars Launches #HereToBeHeard Campaign to Advance Action on Gender Equality

Press release content from PR Newswire. The AP news staff was not involved in its creation.
Mars Launches #HereToBeHeard Campaign to Advance Action on Gender Equality
January 26, 2021 GMT
MCLEAN, Va., Jan. 26, 2021 /PRNewswire/ Mars, Incorporated today launched #HereToBeHeard, a new global crowdsourcing campaign that elevates the voices of women from all intersections – including race, age, sexuality, religion and ability – to help shape a more inclusive business environment and create a world where all women can thrive.
As part of the company’s Full Potential platform for action on gender equity in its workplaces, sourcing communities, and the marketplace, #HereToBeHeard asks women everywhere: “What needs to change so more women can reach their full potential?” The responses will inform the concrete actions Mars will take – both within its value chain and in broader society – to close the gender opportunity gap. ....

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