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Patients Choose Brand Name Drugs over Generics Due to Bad Medical News, Costing Billions

Patients Choose Brand Name Drugs over Generics Due to Bad Medical News, Costing Billions
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United States , Manuel Hermosilla , Andrewt Ching , American Marketing Association , Professor Of Marketing At Mays Business School , Texasam University , Johns Hopkins University , Bad Medical News Reduce Preferences , Joe Foster , Business Leadership , Mays Business School ,

Bad medical news causes patients to choose brand name drugs over generics, costing billions

Bad medical news causes patients to choose brand name drugs over generics, costing billions
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Manuel Hermosilla , Andrewt Ching , Johns Hopkins University , Bad Medical News Reduce Preferences ,

Bad medical news causes patients to choose br

Adverse health events may infuse patients with negative emotions, making them less likely to prefer generic drugs over more expensive brand name counterparts. ....

United States , Manuel Hermosilla , Andrewt Ching , Mays Business School , Texasam University , American Marketing Association , Johns Hopkins University , Bad Medical News Reduce Preferences , Joe Foster , Business Leadership ,