DOTZON presents the sixth edition of the Digital Company Brands study. After having introduced the study in 2018, DOTZON continued to expand and enhance the underlying data to display how companies successfully use their Digital Company Brands. The Digital Company Brand is the digital dimension of a company brand and mirrors the "digitalness "of a company.
As anticipation for the 2026 expansion of the domain name system builds, owners of ‘.brand’ websites are exploring innovative ways to gauge market interest, writes Colin Costello of GoDaddy Corporate Domains.