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A job advertisement excluding Marathi candidates sparked a controversy, fueling a Marathi vs. Gujarati sentiment in Mumbai North East. BJP s Mihir Kotecha faces Uddhav Balasaheb Thackeray Sena s Sanjay Dina Patil, who switched from NCP. Despite BJP s past victories, there s nervousness due to the issue. Marathas form the largest group, followed by Muslims, Gujaratis, and North Indians. Allegations of discrimination and attempts at polarisation add tension. Local issues like the Kanjurmarg dumping ground also impact voter sentiment.
In the first week of May, a human resource recruiter based in Gujarat put up a post in Linkedin for the job of a graphic designer in Mumbai. The post provoked an outrage as one of the requirements listed was "Marathi people are not welcome here".