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The virus is still in the air. Yet, the printing industry refuses to wallow in the doom and gloom of the past. Instead, as the New Year dawns, the industry is surging ahead to make up for last year’s losses, and add some neat profit as well. But what about the ground reality? Are we really ready? PrintWeek probes That Covid-19 had a huge impact on the printing industry is an understatement. What happened in 2020 was simply unprecedented, especially after 24 March, when the country went into a lockdown. It was indeed disconcerting to see an industry, which works 24/7 (in most cases) shut shop for an extended period. This, of course, had a cascading effect on the profit margins. Yet, instead of crying over the spilt milk, the industry picked itself up as soon as the locked opened, and went to business with a renewed vigour. That was last year. With the dawning of a New Year, the industry looks optimistic, not just to make up for the losses it incurred in 2020,

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