From the moment it was announced, there were multiple reactions, ranging from:
Ew. Why did they tack “WrestleMania” onto Backlash like that?
Wow. WWE is really going to try to capitalize off the WrestleMania branding like that? That’s cheap.
Ha! Is the next event after that going to be “WrestleMania Money in the Bank” and eventually, “WrestleMania SummerSlam” and “WrestleMania Survivor Series” and such? );
Of course, we know one of the reasons WWE is doing this, because it’s the most obvious of the bunch: WrestleMania is the biggest event of the year and by tacking that name onto this, it’s a marketing strategy to try to fool people into thinking this is more important. It’s similar to how putting the price for $4.99