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Top News In Managing Technology Today - Breaking & Trending Today

- CMO Australia


CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.









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Chief Marketing Officers , Marketing News , Ata Driven Marketing , Customer Insights , Social Media Strategies , Digital Marketing , Online Advertising , Mo Role , Chief Digital Officers , Customer Experience , Big Data , Managing Technology , Marketing Automation , Cmo Cio Relationship , Mobile Marketing , Media Optimisation , Content Marketing , Data Analytics , Campaign Management ,

- CMO Australia


CMO Australia addresses the unique marketing, technology and leadership challenges chief marketers face as they look to align their own practices and insights with those of the business. We deliver this through news on online advertising, digital and social media marketing trends, exclusive chief marketing officers interviews, in-depth research and insights on the future of marketing.









....

Chief Marketing Officers , Marketing News , Ata Driven Marketing , Customer Insights , Social Media Strategies , Digital Marketing , Online Advertising , Mo Role , Chief Digital Officers , Customer Experience , Big Data , Managing Technology , Marketing Automation , Cmo Cio Relationship , Mobile Marketing , Media Optimisation , Content Marketing , Data Analytics , Campaign Management ,

You're doing it wrong: Emotion doesn't mean emotional - Marketing edge

If you’ve been around advertising long enough, you’ve probably seen (or written) a slide which says: “They won’t remember what you say, they’ll remember how you made them feel.” But it’s wrong. Our understanding of how emotion is used in advertising has been ill informed and poorly applied. ....

Les Binet , Claire Strickett , Daniel Kahneman , Kevin Roberts , Pigs Don T , Peter Field , Category Entry Point , Chief Marketing Officers , Marketing News , Ata Driven Marketing , Customer Insights , Social Media Strategies , Digital Marketing , Online Advertising , Mo Role , Chief Digital Officers , Customer Experience , Big Data , Managing Technology , Marketing Automation , Cmo Cio Relationship , Mobile Marketing , Media Optimisation , Content Marketing , Data Analytics , Campaign Management ,