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Marketers are failing to measure the full impact of their marketing investments: WARC

Marketers are failing to measure the full impact of their marketing investments: WARC
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South Australia , United States , Tim Geenen , Paul Stringer , Vicky Foster , Global Alliance For Responsible Media , Straits Research , Editor Research , Managing Editor Research , Privacy Sandbox , Global Alliance , Responsible Media , Commercial Partnerships ,

Report: Marketers failing to measure full impact of investments

Report: Marketers failing to measure full impact of investments
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South Australia , Tim Geenen , Vicky Foster , Paul Stringer , Global Alliance For Responsible Media , Editor Research , Straits Research , Managing Editor Research , Privacy Sandbox , Global Alliance , Responsible Media , Commercial Partnerships ,

Are advertisers prepared for the new era of programmatic advertising?: Best Media Info

Are advertisers prepared for the new era of programmatic advertising?: Best Media Info
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Paul Stringer , Pranay Damji , Russell Nuzzo , Prasad Ghag , Leah Askew , Editor Research Advisory , Bestmediainfo Bureau Delhi , Bestmediainfo Bureau , Mediainfo Bureau Delhi , Managing Editor Research , Precision Media , Digitas North America , Global Head Of Media , Strategic Planning , Demand Side Platforms , Global Head , Marketing Technologies , Gain Theory ,

A new era of programmatic advertising beckons, but are advertisers prepared?

A new era of programmatic advertising beckons, but are advertisers prepared?
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Paul Stringer , Prasad Ghag , Russell Nuzzo , Pranay Damji , Leah Askew , Editor Research Advisory , Managing Editor Research , Precision Media , Digitas North America , Global Head Of Media , Strategic Planning , Demand Side Platforms , Global Head , Marketing Technologies , Gain Theory ,