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白酒企业一"网"情深："圈层营销"背后谁是赢家？ _ 证券时报网

2021-06-29 08:35
来源：
21世纪经济报道
作者：
文静
21世纪经济报道
文静
2021-06-29 08:35
6月，球迷狂欢季。
2020欧洲杯淘汰赛正酣，支付宝、海信、沃尔沃、喜力等品牌扎堆上演“中国市场特供”式广告；国内，水井坊杯·城市网球赛的业余选手在多个城市挥拍；6月23日是奥林匹克日，赞助了明年冬奥会的青岛啤酒在全国推出冰雪国潮系列活动，并让大众在今夏青岛啤酒节体验滑雪……
但更多的赛事因疫情被迫延期，包括东京奥运会。即便在赛事被迫取消或延期下，白酒企业水井坊（600779.SH）依然逆向而行。近日，水井坊和赛事管理方上海久事体育赛事运营管理有限公司签下了三年的� ....

Republic Of , Sri Lanka , South Korea , Celeste Wang , King Bo , Chengdu Network Association , China Academy , B Network Association , Asia Jp Group , Square Museum , Champions League Tsingtao , Planningb Network Association , Network Association , Operations Management , Chengdu Network Association Member , Inter Branch , Association Chengdu , Technology Elite On Dongguan , Field Citya Chengdu Network Association , Squarea Holdings , China Market , Winter Olympics , Tokyo Olympics , Management Square Shanghai , Operations Management Limited , Shanghai Rolex Masters ,

白酒企业一"网"情深："圈层营销"背后谁是赢家？-新闻频道-和讯网

6月，球迷狂欢季。
2020欧洲杯淘汰赛正酣，支付宝、海信、沃尔沃、喜力等品牌扎堆上演“中国市场特供”式广告；国内，水井坊(600779,股吧)杯・城市网球赛的业余选手在多个城市挥拍；6月23日是奥林匹克日，赞助了明年冬奥会的青岛啤酒(600600,股吧)在全国推出冰雪国潮系列活动，并让大众在今夏青岛啤酒节体验滑雪……
但更多的赛事因疫情被迫延期，包括东京奥运会。即便在赛事被迫取消或延期下，白酒企业水井坊（600779.SH）依然逆向而行。近日，水井坊和赛事管理方上海久事体育赛事运营管理有限公司签下了三年的上海劳力士大师赛赞助合约。2020年，该赛事因疫情空档了一年。6月28日，21世纪经济报道记者获得的最新消息是，截至目前，今年的大师赛将恢复按计划如期举行。
上海大师赛是职业网球联合会（ATP）在亚洲举办的唯一 ....

Republic Of , Sri Lanka , South Korea , Celeste Wang , King Bo , Chengdu Network Association , China Academy , B Network Association , Asia Jp Group , Square Museum , Champions League Tsingtao , Planningb Network Association , Network Association , Operations Management , Chengdu Network Association Member , Inter Branch , Association Chengdu , Technology Elite On Dongguan , Field Citya Chengdu Network Association , Squarea Holdings , Circle Marketing , China Market , Winter Olympics , Tokyo Olympics , Management Square Shanghai , Operations Management Limited ,

在五角场！上海面积最小的220千伏变电站投运

在五角场！上海面积最小的220千伏变电站投运
eastday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eastday.com Daily Mail and Mail on Sunday newspapers.

Yangpu District , Officea Wujiaochang Region , Wujiaochang Shanghai , Xinmin Evening News , Yangpu District Wujiaochang , Wujiaochang Region , Management Square Shanghai , High Road , Project Department , New Riverside , உயர் சாலை , ப்ராஜெக்ட் துறை , புதியது ஆற்றங்கரை ,

新增9幢，陆家嘴金融城"亿元楼"达110幢

新增9幢，陆家嘴金融城"亿元楼"达110幢
eastday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eastday.com Daily Mail and Mail on Sunday newspapers.

Richard Ellis , A Office , Technology Innovation , Richard Ellis China Region Research Department , Center Region , Technology Chile , Officea Deloitte , Economyf Lujiazui Software Park , Life Sciences , Circle Lujiazui Administration , Lujiazui Administration , Lujiazui Riverside , City New Jin , Inter Building Lujiazui , Region Class , Economy Medical , Shui Building , Management Square Shanghai , Hui Riverside , Director Land , Lujiazui Region , Ellis China , Research Department , Circle Lujiazui , Secretary Introduction , King Forest ,