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年产值近万亿，翻台超海底捞3倍，它为什么败给了兰州拉面？_经济学人

这是万州烤鱼从品类走向品牌的一年。
那时候的诸葛烤鱼，已经受到CCTV八次专题报道，门店突破600家，业务布局到了新加坡等海外市场。
2013年，一家重庆豆花烤鱼在深圳南山海岸城开业，将烤鱼品类推向了高潮。这家店叫做探鱼，有消息称，探鱼被视为当时深圳最文艺的烤鱼店，日翻台率最高记录达到16次。
要知道，当年实现后台供应链全国全网平台化服务的海底捞，最好的翻台率也不过5次左右。
稍晚成立的“烤匠”，则开启了烤鱼行业的细分品类竞争。当时，其创始人冷艳君特意率领团队走访了烤鱼发源地万州，他们发现，麻辣味才是烤鱼最初的，也是最经典的味道。
于是，烤匠麻辣烤鱼爆红。直到2020年，烤匠积累了超过150万粉丝，会员贡献的营业额达到了总营业额的60%以上。
综艺《天天向上》安利烤匠，图/芒果TV< ....

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年产值近万亿，翻台超海底捞3倍，它为什么败给了兰州拉面？

年产值近万亿，翻台超海底捞3倍，它为什么败给了兰州拉面？
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Yangtze River , China General , United States , Fujian Hunan Jiangxi , Wenzhou Dongguan , Management Division Guo , District Business Bureau , Taiwan Ultra , Maryland Ramen , Again Land , Sequoia Jinsha , Ficus Kay Hui Challenger , Xianfeng Evergreen , United States France Germany Country Singapore , Liberation Monument , Shenzhen Nanshan , Germany Universal , Michelle Japan China , Iron Man Chan , Guangdong Area Fujian Hunan Jiangxi Shanghai , Main Green , Chongqing Daily , Management Section , River Reservoir , Asia Industrial , Beijing Guangzhou Shanghai Chengdu ,