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The Drum’s founder, Gordon Young, explains why he thinks adland has lost its sense of humor, pointing to the backlash against a campaign he likes from UK retailer Marks and Spencer.
Nostalgia is a trusty tool of any comedian, but Maaike Kessels, a strategist at Ogilvy, believes it is time for advertisers to get nostalgic for comedy. Surely she’s having a laugh? Ads are still funny, right?